Uganda Tourism Board (UTB) and Uganda Communications Commission (UCC) have today signed a Memorandum of Understanding to jointly promote “Destination Uganda” as a premier film and tourist destination.
The memorandum of understating enjoins the two parties to collaborate and jointly market Destination Uganda, and to improve Uganda as a film and tourist destination
Speaking at the signing ceremony at her office in Kampala, the UTB Chief Executive Officer Lilly Ajarova said the partnership aims to see the two agencies work closely to increase film-induced tourism in Uganda.
“Our goal is to improve various already existing tourism products such as film and ensure that enough investment and promotion goes in that area so that the sector can thrive, especially during these unprecedented times where digital visual communication is vital for destination promotion,” Ms. Ajarova said.
On her part, the UCC Ag. Executive Director, Irene Kaggwa Sewankambo said:
“We shall join hands to maximise opportunities and return on investment in film tourism, in a bid to create employment, and lobby for tax incentives on film production costs within Destination Uganda.”
Among other things, the MoU is expected to tackle issues such as improved connectivity and cost of the internet, support for digital marketing of Destination Uganda, and profiling of film locations.
UTB is mandated under the Uganda Tourism Act 2008 to promote Uganda as a preferred destination for both domestic and foreign tourists and to enforce and monitor standards in the tourism sector.
On the other hand, UCC is mandated under the Uganda Communications Act 2013, to monitor, inspect, license, supervise, control, and regulate the communications sector, including telecommunications, broadcasting, film, radio, postal communications, data, and infrastructure.
Other terms of the MoU
- Ensure high internet speeds and seamlessly clear mobile networks in areas where tourist attractions/ sites are situated.
- Jointly lobby for tax incentives on film production costs within destination Uganda.
- Collaborate on targeted familiarisation trips for travel bloggers, film producers, and crews to encourage travel and filming in Uganda.
- Promote initiatives such as the introduction of tourist SIM cards by telecom providers with efficient online registration processes.
- Encourage investment in film production in a bid to create employment and promote tourism in Uganda.